![]() ![]() The franchise, already wildly successful in Japan, was being prepared for an American introduction, starting with the translation and editing of the Pokémon show and its characters into English. In 1997, no one in the West knew what a “Pikachu” was. Despite its notoriety and global success, some of the theme’s key players - including singer Jason Paige, who ended up in litigation over what he considered unfair compensation - have been left behind along the way. The song’s back story, as colorful as it is, is more about icy corporate efficiency than the glowing, motivational tale its lyrics suggest. And the current Pokémon Go craze, despite not including the theme in its marketing or gameplay, boosted the song’s Spotify streams by 362 percent around the world the week after the game’s release (July 6). But, by virtue of it being the original - not to mention that memorable motto in the song’s hook - it’s far and away the most famous. In the vast web of Pokémon - which includes thousands of products licensed to 400 companies in well over 100 countries worldwide, adding up to a global value of some $45 billion, according to data from The Pokémon Company in Japan - the original “Pokémon Theme” is one of dozens of songs related to the franchise. CNN Sans ™ & © 2016 Cable News Network.Original 'Pokemon Theme' Singer Releases Unofficial 'Detective Pikachu' Theme Song Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account The Paramount Media Networks, Showtime and MTV divisions are cutting US staff by 25%. ![]() Nearly every major news, entertainment and technology company has been forced to slash its workforce in recent months as they face a slumping advertising market and other industry challenges.ĬNN, The Washington Post, NPR, Gannett, Vox Media, NBC News and others have also cut their workforces in recent months.Ĭorrection: An earlier version of this story incorrectly identified who is making job cuts. In addition to MTV News, some units in the company are being eliminated altogether, most of which are operations, a Paramount spokesperson said. The cuts, described by McCarthy as a “strategic realignment,” aim to streamline units and reduce overall costs, allowing the company to be more effective as it moves forward. ![]() During the ’90s, MTV News also provided an alternative to traditional cable news that appealed to young Americans. MTV News’ meteoric rise began in the 1980s when Rolling Stone editor-turned-TV host Kurt Loder joined the network and launched its “The Week in Rock” program, as well as other specials. The decision to shut down MTV News, which had already been significantly scaled down in recent years, comes less than a month after BuzzFeed announced it would eliminate its award-winning news division and Vice Media canceled its acclaimed “Vice News Tonight” as part of a broad restructuring. “Through the elimination of some units and by streamlining others, we will be able to reduce costs and create a more effective approach to our business as we move forward.”Įmployees affected by the layoffs were to be notified in person on Tuesday, McCarthy said. “As a result, we have made the very hard but necessary decision to reduce our domestic team by approximately 25%,” he continued. A major Paramount division announced Tuesday it will shutter MTV News and slash its US workforce by 25%, bringing to an end the iconic music video network’s news division that once covered a range of issues from pop culture to politics and became a household name for Generation X and Millennial adolescents.Ĭhris McCarthy, who heads Paramount Media Networks, MTV and Showtime, said in a memo to staff Tuesday that despite the media giant’s “success” in streaming, the company continues to “feel pressure from broader economic headwinds like many of our peers.” ![]()
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